7 Ads Pixel Strategies for Shopify Facebook Campaigns

Are you looking for solid Ads strategies to use in your Shopify store and boost sales? Using these 7 strategies together with Trackify guarantees that and helps boost your Return on Investment (ROI).

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7 Ads Pixel Strategies for 3 Facebook Campaigns

In this digital era where business is done virtually, you need to stay abreast with latest technologies that let you manage ad campaigns. One of these game changing technologies is Facebook pixel. This is a code snippet you install in your store that helps to measure, optimize as well as build audience for your advertisement campaigns.

Avid marketers use Facebook pixel to create web custom audiences. As a marketer, this code can help you retarget your website's supporters or voters that have taken a certain action or visited a page on your store. You also use it to reach prospective people that are likely to take an action on your organization's website such as purchasing, donation, or signing up to a service.  
Use Facebook pixel to measure your advertising results. Facebook pixels informs you the effectiveness of your ads since it measures what happens when visitors see them. With it, it's easy to know whether visitors are taking the action intended by your ads.  

Besides, tracking conversions and creating web custom audiences, Facebook pixel unveils user behavior by tracking their actions like which pages they like to visit the most and how long they stay on those pages. At the end, you acquire valuable information to help you make adjustments where possible.

The Synergy Between Shopify and Facebook Ads Pixel

Facebook pixel can be used together with Shopify to scale your ecommerce business. It is possible to use Shopify and Facebook pixel to your Shopify ecommerce site. When you do, the code starts tracking various events like purchases, page views and add to carts.  

This processed data is sent to Facebook and from there a marketer can use it to create audiences for their advertising campaigns. For instance, a marketer can create an audience of visitors that clicked on the product page but failed to purchase. You can then target them target them with ads of the products they showed interest in but didn't buy.

Benefits of Using Facebook Ads Pixels With Shopify  

The benefits of using Facebook ads together with Shopify are vast. First, there's increased sales. It lets you track customer activity and from there you can know the most effective products or marketing campaigns. When this information is put to the right use, it not only improves your store, but also boosts sales too.  

You also benefit from better targeting since you can create targeting advertising campaigns to reach specific people. This way you can save cost on advertising and in turn realize better results. Facebook ads pixels lets you understand how visitors interact with your store. The insight helps you make store adjustments such as making certain products easy to find thereby enhancing customer experience.  

Strategies for Using Facebook Ads Pixel

While using Facebook ads isn’t such difficult, using the following strategies will surprise your results:

1. Precise Audience Targeting

Ads pixel let's marketers track visitors' activities target the right audience and help you refine your ecommerce store. You can easily retarget window shoppers as you have seen above, find more customers with the right ads and measure the effectiveness of your advertisements. The combination therefore proves profitable for your store as it helps boost sales, and maximize your store.

2. Conversion Tracking Optimization

It enables marketers to observe how ads work, attracting customers to the store, although until they checkout. With the code snippet you can effectively refine your ads campaigns by ridding non performing ads and enhancing only those that are performing. You can take the example of a farm where you concentrate on getting rid of the weeds and weak plants and reinforce strong ones with fertile soil to achieve a bumper harvest.

3. Dynamic Retargeting Campaigns

Facebook ads delivers customized ads to visitors. This is achieved when they track customer behavior on your store, e.g. which pages they like to visit, how long they stay on those pages, the products they like viewing and next action. You can therefore use this information to create effective ads that resonate with the visitor's preferences. Just upload product catalogues on Facebook and let pixel track viewers. Show these viewers dynamic ads with the very products they viewed. This can end up boosting sales.

4. Multi-Pixel Utilization

It is important to understand the main goal for using multiple pixels. When using multi-pixels, factor in your target audience and nature of your business. It's allowed to use as many pixels as you can, but it's better to only have one Facebook Ad pixel for one type of audience you are targeting. The longer the pixel is gathering data the more effective targeting becomes. Use multiple pixels to Shopify when working with many shareholders, for backup purposes, and when with several niche audiences.

5. Funnel-Based Advertising Approach

Your ecommerce shop ads are meant to guide visitors through a journey from the moment they enter your store to checkout. They should spread awareness about your products and services. Show consideration and highlight the benefits of your products in address their pain points. Create targeted ads with a call to action as this will promote conversion. Track your ads through the funnel, optimizing every stage for seamless performance.  

6. Seasonal Campaign Adjustments

With the data extracted by Facebook ads, it is advisable to adjust bids based on seasonal changes and shopping behavior trends. Make ads that rhyme with various seasons and don't forget to mention discounts. These taps into customer emotions and their current needs. Such ads grabs customer attention and help boost sales.

7. A/B Testing with Pixel Data

Create ads, test them and adjust them where necessary. Use pixels to A/B test various elements of an ad such as the images, headlines or it could be your offers. Pick the ad that stands out after testing. The best ad is one with more clicks and leads to more purchases. Learn this and do it over and over. At some point, tweak your ads from time to time.

Integrating Trackify Into Your Store

When Trackify combines with pixels, you get impressive results. Count on Trackify to drive your store ads beyond average. This Shopify app makes it easy for you to work with multiple pixels offering robust tracking and delivers deep insights. It streamlines campaigns and saves time and effort. The app also is multi featured for better retargeting and detailed insights. You can trust Trackify to optimize your advertising campaigns and drive rooftop sales.

A forward-thinking marketer is one who uses the above and more strategies to invite, and guide visitors through the stages until conversion. Facebook ads helps in precise audience targeting conversation tracking optimization, and helps in dynamic retargeting campaigns. You need it for A/B testing and is invaluable in funnel-based advertising approach. When used together with Trackify, you get tremendous results and high ROI. Sign up for Trackify today to learn more.

For further performance marketing enhancements, consider using Velocity PPC to boost your ad effectiveness even more.