Blog

July 30, 2024

Boost Your Ad Campaigns with Trackify X’s Conversion API

The Conversion API (CAPI) is a powerful tool that allows you to send webevents from your server directly to Facebook.

July 29, 2024

Boost Your TikTok Ad Performance with Trackify X’s Advanced TikTok Pixel Integration

Starting a new e-commerce venture isexciting, but getting off to a successful start requires a lot of work.

July 19, 2024

10 Benefits of Connecting Facebook Pixel to Your Shopify Store

The Facebook Pixel is a powerful tool that assists e-commerce firms in analyzing individuals’ activity after coming across their advertisement on the social media platform.

June 21, 2024

7 Methods to Connect Facebook Pixel to Your Shopify Store

May 23, 2024

Unlocking the Secrets to Maximizing ROAS in Shopify: Insights from Simon Kruger on Ecommerce Coffee Break

May 21, 2024 – In the latest episode of the popular podcast Ecommerce Coffee Break, Simon Kruger, a renowned product owner and marketer at TrackifyApp...

May 1, 2024

7 Ads Pixel Strategies for Shopify Facebook Campaigns

Discover seven powerful Ads Pixel strategies tailored explicitly for Shopify Facebook campaigns that can help boost your ROI. Optimize your ads today with Trackify!

July 11, 2023

All About Server-Side Tracking On Facebook & Instagram Ads

Have you ever landed on a website and been asked whether or not to “allow cookies?” Maybe you click “allow,” but many others select “don’t allow,” blocking attempted third-party tracking.

May 4, 2023

Drive Conversions & Build Lookalike Audiences with Trackify X

In the digital marketing world, data is king. This shouldn’t really be news to anyone — the more data you have on your customers, the more you’re able to tweak and expand your business strategy in a way that meets these customers’ needs (and, in turn, drive revenue for you and your eCommerce business).

September 27, 2022

Using First-Party Data to Capture Sales This Holiday Season

The holiday season is around the corner. For retailers, the holiday season provides an opportunity to push sales, boost profit margins, and connect with customers in a meaningful way.

July 22, 2022

Leveraging Analytics to Run Better TikTok Ad Programs

Social media continues to be an effective marketing tool, and brands are choosing specific platforms that allow them to engage wit...

May 30, 2022

Supercharge Ads on TikTok with 1st Party Tracking Data

Intelligent, performance-based digital marketing is more important for eCommerce storefronts now than ever. A successful digital m...

February 14, 2022

Why Snapchat Advertisers Need Better Analytics

Snapchat is an innovative technology-fueled advertising tool for brands that want to give audiences an interactive experience usin...

January 13, 2022

Why TikTok Advertisers Need Better Analytics

Analytics and data are extremely important to merchants in the world of eCommerce because they help you decide what decisions to m...

October 21, 2021

Facebook Attribution Model

Are you confused about how the Facebook attribution model works? Do I have to be a technical person to run an effective Faceboo...

September 14, 2021

Get The Most Out Of Your Facebook Pixel This Holiday Season With Trackify X For Shopify

Where has this year gone again? With so much happening in eCommerce and with Facebook marketing in 2021 in general, we're feeling ...

August 13, 2021

Using fbp and fbc IDs for Your Facebook Marketing Program

Not all is doom and gloom after the iOS update. Yes, you read that right! We are here to share some good news with you today! ...

July 12, 2021

Problems in Facebook Ads Reporting

With the IOS update, we all know that our data is not showing at the time of attribution and takes a lot of time to appear on the ...

July 1, 2021

Importance of UTM Tags to Overcome iOS Changes

Have you ever wondered how to unleash the power of Google Analytics to find out everything you'd ever want to know about your traf...