The Problem with Facebook Ads Reporting

The Problem with Facebook Ads Reporting

With the iOS updates and privacy changes, advertisers have faced a major setback in Facebook Ads reporting. Data delays, missing conversions, and incomplete attribution have made optimizing ad campaigns a challenge. Events take longer to appear in Ads Manager, and in some cases, data loss occurs.

So, how can you effectively optimize ads without reliable data?

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The Solution: Trackify X

Trackify X is the ultimate Facebook Pixel management tool designed to help Shopify store owners regain control over their ad data. By leveraging advanced tracking features, Trackify ensures you get the most accurate and comprehensive reporting possible, allowing you to optimize campaigns with confidence.

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Can Trackify X Back Up Your Pixel Data?

Absolutely! Trackify for Shopify allows you to back up your pixel data, preventing loss if your ad account gets banned or disrupted. With Trackify, you can:

• Seamlessly integrate your Facebook Pixel with your Shopify store in just one click.

• Use Server-Side API tracking for purchase and non-purchase events.

• Build advanced custom audiences based on highly targeted parameters.

• Sync your product catalog with Facebook for enhanced retargeting capabilities.

• Ensure accurate data reporting to minimize discrepancies in attribution.

• Perform pixel audits to verify data accuracy and fix missing pixel events.
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Why Use Trackify X?

Trackify is more than just a pixel management tool—it’s a complete solution for Shopify merchants who want to optimize their Facebook ads without data loss. With advanced tracking and reporting capabilities, Trackify gives advertisers the edge they need to maximize ROI.

• Easy Pixel Installation: Set up your Facebook Pixel without hassle and start tracking key events immediately.

• Enhanced Retargeting: Improve your dynamic product ads (DPA) by utilizing high-quality event data.

• Multi-Pixel Support: Manage multiple Facebook Pixels for better audience segmentation.

• Data Backup & Security: Prevent data loss with Trackify’s built-in backup features.
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How to Identify Missing Pixel Fires in Facebook Reporting

If you suspect that Facebook is underreporting your conversions, Trackify offers a simple way to verify missing pixel fires:

1. Compare Facebook’s reported purchase events (found in Ads Manager) with the total raw purchase events (found in your Pixels page).

2. Ensure raw purchase events exceed reported transactions. The raw number should be close to the actual purchases recorded in Shopify.

3. Cross-check attribution issues by customizing report columns in Ads Manager and comparing event counts across different tracking sources.

By taking these steps, you can determine whether the issue is due to attribution loss or missing pixel events.

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Get Accurate Data & Scale Your Facebook Ads

If you want to take control of your ad performance and optimize for better results, Trackify X is the perfect tool. Say goodbye to lost conversions and delayed reporting—Trackify gives you the real-time, accurate data you need.

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Start Your Free 7-Day Trial Today and Unlock the Full Potential of Your Facebook Ads!
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